Lesson 2 - If you can find the demand, then the supply will follow.
After 8 years of business school and work experience, I finally realized that it's not that hard to start a business. The key is to find buyers for a product or service that you can deliver.
Being an employee is a business. You are delivering a service to your employer in exchange for a fixed income stream. Being self-employed or owning a business is not that different from being an employee, except as an owner you retain more equity and upside.
It's true that some products or services may require you to have the capital, credential, experience, expertise, knowledge, or network to deliver, but many of those requirements can be hired on the market. Even capital can be raised. It is always possible to raise more money if you can deliver the return. Once you have the capital, you can hire almost everything else on the market.
Therefore, if you can find the demand, the supply will follow. And if you can find buyers for a product or service that you can deliver, then you have a business.
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